The Diploma in Apparel Merchandising aims to provide learners with the necessary knowledge and skills to excel in the field of Apparel Merchandising. Learners will learn about different segments of the apparel industry such as manufacturing, sourcing marketing and retail.
The Diploma also aims to educate the learners about fashion industry, fashion trends and forecasting techniques. Learners will be equipped with adequate knowledge and skills to analyze market trends, consumer behavior and competitor activities to make informed decisions regarding product development, production planning and assortment planning. Learners will learn how to effectively manage the merchandising process from concept to delivery.
Learners will be provided an exposure to the industry through Internship and Practical activities. This will enable them to gain first-hand experience and develop network with the industry. The Diploma in Apparel Merchandising presents a unique opportunity to master the skills for gaining an entry level position or excelling in the apparel sector.
Names of the Programme Coordinator: Dr. Anuradha Arya
Names of the Programme Co-coordinator: Prof. Heena K. Bijli
E-mail ID/ Telephone No: anuradhaarya@ignou.ac.in , Ph.011- 29573063, 29572948
The study material has been brought out in a number of Blocks, covering a few interconnected topics. There are five Blocks in all Three Courses. A Block is sub-divided into a number of Units, each Unit covering a distinct topic of the subject under study. In the beginning of each Unit (Objectives of the Unit) we list out what you are going to achieve or gain after a study of the Unit.
Structure of the Unit
Objectives of the Unit
Introduction to the Unit
Contents of the Unit
Questions under 'Check Your Progress'
Summing Up
Keywords
Answers to Check Your Progress